---
title: "SwiftPaws: From Backyard Fun to Cheetah Speed"
description: Discover how SwiftPaws' innovative lure systems are enhancing both pets' and cheetahs' lives through serious fun and enrichment across zoos nationwide.
---

[News from Groundswell Startups | Melbourne, FL](https://blog.swellstartups.com)

# [SwiftPaws: From Backyard Fun to Cheetah Speed](https://blog.swellstartups.com/swiftpaws-from-backyard-fun-to-cheetah-speed)

 Written by [Sophia Sichtnik](https://blog.swellstartups.com/author/sophia-sichtnik) | Aug 13, 2025 3:32:19 PM

The same lure system that gets dogs zooming in backyards is now helping one of the world’s fastest animals stay active and engaged. Serious fun, taken to the next level.

### From Backyard Play to Cheetah Sprints: How SwiftPaws Is Bringing “Serious Fun” to Zoos

What do your dog and a cheetah have in common?

**They both love to chase things.**

Meet Meghan Wolfgram, founder and CEO of SwiftPaws, a company that makes enrichment products for pets with a twist: their technology is now enriching the lives of *cheetahs* in zoos across the country.

 

SwiftPaws is best known for its lure coursing kits. Imagine a high-speed “fake squirrel” zipping through your backyard while your pet gets the ultimate zoomies workout. But the company’s mission goes far beyond just pets. Meghan calls it *“serious fun”*—mental and physical wellness through play.

And that’s exactly what brought her from the backyard to the big leagues **working with cheetahs**.

SwiftPaws recently partnered with the **Saint Louis Zoo** to install their system for cheetah enrichment. It’s part of a growing niche of SwiftPaws' work with zoological organizations (this was zoo #10!). The goal? Help animals in human care express their natural behaviors — like the lightning-fast chase of a predator in the wild.

“For cheetahs, chasing is instinctual. So giving them an outlet to sprint, chase, and hunt — safely and playfully — is a form of enrichment that’s just as important as food or medical care,” Meghan explains.

SwiftPaws' journey with zoos actually started over 10 years ago, right at home with the **Brevard Zoo,** Groundswell’s neighbor, and the first zoo to ever use SwiftPaws’ system. Since then, the tech has helped keep not just pets but wild animals happy, healthy, and engaged.

**“It’s a small part of our business,” Meghan says, “but a really meaningful one. It reminds us why we do what we do.”**

From couch-loving cats to sprinting cheetahs, SwiftPaws proves that play isn’t just fun—it’s essential.

 

🐾 Curious about SwiftPaws and their products (for house pets *or* cheetahs)?  
**Check out their site at [swiftpaws.com](https://swiftpaws.com/?utm_source=swellstartups.beehiiv.com&utm_medium=newsletter&utm_campaign=swiftpaws-from-backyard-fun-to-cheetah-speed)** and see what “serious fun” really looks like.

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